PA & KA Commercial Trade GmbH was founded by two Austrian entrepreneurs, Alexander Pecka and Andreas König, in 2019. It all started with the idea of building an e-commerce company, due to the strong trend of digitalization and online trade.

After various unprofitable attempts, the two entrepreneurs founded a brand for dog accessories, Doggykingdom, with which they achieved their first major entrepreneurial success. To date, they have generated over 13,5 million euros in sales with this onlinebrand, which has also been reported in media such as Forbes, Galileo, ProSieben,OE24tv, Kronehit and CEO Weekly.

Due to their success and their accumulated knowledge from their start-up phase, scaling and sustainable value creation in the field of e-commerce, the two entrepreneurs decided to found their own institute for e-commerce. The König & Pecka Institute for E-Commerce. With this company, the two help other entrepreneurs or newcomers to build up their own online store, to improve it and to benefit from their practical know-how. In addition, they spread their knowledge in the form of video trainings, online meetings, conferences, offline events and much more. The König & Pecka Institute for E-Commerce is now a recognized expert in the DACH region.

With their holding companies, Koenig Investment Holding GmbH and AP Enterprises Holding GmbH, the two have since also invested in other startups, e-commerce brands or interesting business models in which they see above-average potential.